The popular live-streaming platform Twitch offers the Twitch Partner Program, which gives qualified streamers access to additional perks and money-making opportunities.
It is intended to encourage and reward streamers who maintain a consistent and high-quality presence on the platform.
The Twitch Partner Program has the potential to revolutionize the Creator Economy by providing influencers with long-term careers in the creative industry.
Through subscriptions, ads, and Twitch Bits, partners can earn income directly from their viewers.
According to the Streamcharts report, Twitch partners earn between $3.5 and $5 per 1,000 ad impressions. (This may vary depending on geographic location)
Getting accepted into the Twitch Partner Program is a big deal in the streaming community.
This recognition helps to attract more viewers, build trust with their audience, and open doors to opportunities for collaboration and sponsorship.
Streamcharts recently conducted a comprehensive statistical analysis of the Twitch affiliate program and its impact on the creative industries.
Check out the stats on Streamschart’s official site.
Twitch Partner Program and Streamscharts Data Analysis
The latest report on Twitch partner statistics, published by Streamscharts, offers valuable insights into the platform’s role in the creator economy.
The report details the number of Twitch partners, regional distribution, gender representation, language preferences, revenue streams, and estimated earnings.
Key Findings from Streamscharts’ Report
Streamscharts reports that the number of Twitch partners has steadily increased over the years, demonstrating the program’s wide acceptance among content creators.
Since its launch, the Twitch partner program has experienced massive growth, with an estimated 51,500 partners in 2022 alone.
This also shows how popular live streaming is getting and how it can help content creators profit from their work.
The report’s breakdown of Twitch Partners’ location shows the company’s global reach.
The United States accounts for the highest desktop traffic on Twitch at 21.55%.
The number of Twitch Partners is highest in North America, then in Europe, and finally in Asia and the Pacific.
Number of Twitch Partners and growth rate
As mentioned earlier, according to Streamscharts, there were about 51,500 new Twitch partners in 2022.
As a result, the number of streamers has also increased, making Twitch even more popular and able to attract even more content creators.
The number of monthly streamers on Twitch increased from 1.7 million in 2015 to 7.6 million in 2022!
The above figures show almost 6 to 7 times growth in the streamers counts in a period of 7 years!
Twitch gives creators a unique chance to show off their skills, discuss their interests, and interact with a dedicated audience.
And the Twitch Partner Program is one of the influencing ideas that has resulted in this surge.
Along with the program, the platform has attracted a large community of creators because of its emphasis on live streaming, especially in the gaming and esports genres.
Twitch has introduced several programs and tools to foster the development of its creator community.
Twitch also helps creators improve their streams, engage with their audience, and build a loyal community.
Creators and viewers are attracted to the platform because viewers can engage with creators in real time via chat and participate in live events and discussions.
Distribution of Twitch Partners by region, gender, and language
The Streamscharts report shows how Twitch Partners are spread out.
While exact numbers may vary, the report highlights the global distribution of Twitch Partners across various regions.
North America, particularly the United States, is home to a large number of Twitch Partners.
This region has produced numerous famous Twitch Program influencers such as Ninja (Tyler Blevins), who gained immense popularity for his Fortnite streams and has since expanded his reach to other platforms.
Distribution of Twitch Partners by Gender
The report also includes information on the gender distribution of Twitch partners.
As of July 2022, 79.8% of Twitch users worldwide were male and 20.2% were female. (Statista confirms Streamscharts statistics)
While Twitch has historically had a predominantly male audience, the number of female creators on the platform is growing as more female creators have joined the Twitch partner program.
Twitch’s most represented age group in 2022 is users between 25 and 34 years old, who account for 49.7%. (source)
Notable female Twitch influencers include Pokimane (Imane Anys), a popular streamer known for her engaging personality and variety of content.
Distribution of Twitch Partners by Language:
In addition, the Streamscharts report provides insights into the distribution of Twitch partners based on the languages they predominantly use for their streams.
English remains the dominant language on Twitch accounting for 56.4% of users.
Twitch Partners commonly use languages including Spanish, French, German, Portuguese, Russian, Korean, and Japanese. (source)
The top five channels with the most followers include three Spanish-speaking channels: auronplay with 15.20 million followers, Rubius 14.05 million followers, and ibai with 13.08 million followers.
Twitch Partners’ revenue sources and estimated earnings
Twitch averaged 0.53 million concurrent viewers in 2015, increasing to 2.58 million by 2022. (source)
The increase in viewership is related to the amount of revenue Twitch streamers can generate.
Twitch Partners have multiple revenue sources and can earn income through various means.
Twitch Partners can earn a share of the subscription revenue when viewers subscribe to their channels.
Subscribers can choose one of the subscriptions ranging from $4.99 to $9.99 to $24.99 per month.
Initially, Twitch and streamers have a 50:50 split of the subscription income, but top broadcasters can sometimes negotiate higher percentages, up to 100%.
As long as subscribers keep paying, you’ll keep getting paid.
As introduced above in this article, Ninja is one of the most well-known Twitch streamers, best known for streaming Fortnite.
Ninja is estimated to earn around $5 million per year from Twitch. (source)
Bits and Cheers:
Bits are the virtual currency of Twitch. Viewers can buy bits and exchange them for emotes to cheer in chat rooms.
When people cheer with Bits, Twitch gives the streamer one cent per Bit. This creates a new revenue stream for Twitch Partners.
Sale of Games and In-Game Items:
Twitch Partners can get a 5% cut of the money made when viewers buy games or in-game items from offers that show up on their channel pages.
This functionality enables streamers to monetize their influence and promote relevant products to their audience.
If you’re a Twitch Partner, you can earn a cut of the money advertisers pay to have their ads played during your broadcasts.
Twitch offers standard advertising opportunities, such as pre-roll and display ads, and pays streamers based on the CPM (cost per thousand views) model.
Establishing exact earnings from advertising is challenging because the exact rates and rewards are determined through individual contracts with each partnered streamer.
Many Twitch Partners are skilled players and may participate in esports tournaments.
Winning prize money from these competitions can contribute to their overall earnings, although it may vary depending on the streamer’s success in their tournaments.
Analysis and Implications from Streamscharts Statistics
Interpretation of Streamscharts’ Report Findings:
The Streamscharts report has a lot of interesting insights about the Twitch affiliate program and how it affects the Creators economy.
- 7.6 million Twitch users streamed once a month on the platform in 2022. (source)
The increasing number indicates the platform’s appeal and the growing interest of the audiences in live streaming.
This expansion bodes well for the creator economy, as it suggests that more people can monetize their content and pursue streaming as a profession.
In addition, Twitch is already well ahead of YouTube Gaming and Facebook Gaming in terms of hours viewed.
- In the US alone, there are 33.2 million Twitch users.
It is also popular in Europe, Spain, France, Japan, etc.
This data indicates that Twitch Partners are not limited to specific geographic areas but are spread globally.
- Twitch has a majority male audience, with 65% male users and 35% female users.
This leaves a lot of blank space for the female creators to join the program and make content specifically targeted to the member of the fair sex.
- Over two-thirds of Twitch users are aged under 35, with only 3% of viewers aged 55 or above.
This diversity highlights that the younger generation is the most active on the platform, and it also shows that content created for young people can generate a lot of views and money on social influencer programs like Twitch.
Even though 3% of the 55-year-old audience is a low number, it emphasizes inclusion and gives creatives of all ages a chance to succeed.
Impact of Twitch Partners on the Creator Economy:
Twitch Partners and their (massive) earnings play a crucial role in the creator economy. Their success and influence have several implications:
Earnings from subscriptions, advertising, viewer donations, sponsor payouts, and product sales guarantee a substantial amount of money for Twitch Partners.
As Twitch Partners generate revenue and expand their channels, they often require support teams, such as moderators, editors, designers, and managers.
This leads to job creation within the creator ecosystem, providing employment opportunities for individuals with relevant skills.
Due to their large and engaged audiences, Twitch Partners are highly sought after by brands and advertisers.
Through sponsorships and brand deals, Twitch partners help grow the marketing sector and close the gap between creatives and businesses.
Future Growth and Opportunities for Twitch Partners:
The findings from Streamscharts’ report suggest several potential areas of growth and opportunities for Twitch Partners.
We have already discussed some of them in the above sections of the article.
But according to Streamscharts report and other sources, Twitch has been exploring new ways for creators to monetize their content.
The platform may introduce additional revenue streams, such as premium subscriptions, exclusive content offerings, or partnerships with streaming-related services.
These developments could offer more opportunities for Twitch Partners to diversify their income sources.
Twitch Partners can leverage their influence to collaborate further with other creators, brands, and platforms.
Collaborations can help reach new audiences, foster creativity, and open doors for cross-promotion, further increasing revenue opportunities for Twitch partners.
Future platform enhancements, such as improved discoverability, better monetization tools, and advanced analytics, can benefit Twitch Partners by helping them grow their audience, engage viewers, and optimize their revenue potential.
In addition to the above, further analysis of the Streamscharts report might include the following:
Exploring the engagement metrics of Twitch Partners, such as average concurrent viewership, chat activity, and viewer loyalty, can provide insights into the effectiveness of the content and community-building efforts.
Analyzing the content preferences and trends among Twitch Partners can help identify popular game genres, streaming formats, or emerging categories. This information can guide aspiring Twitch Partners in selecting content strategies that align with viewer interests.
Understanding Twitch Partners’ audience demographics, including age, gender, and location, can provide valuable insights for content creators and marketers.
This data can help Twitch Partners tailor their content to better resonate with their audience and attract potential sponsors or collaborators.
Examining the longevity and sustainability of Twitch Partners’ careers can provide an understanding of their challenges and opportunities in maintaining consistent revenue and growth.
This analysis can shed light on the factors that contribute to long-term success and offer guidance for aspiring Twitch Partners.
Impact on the Gaming Industry:
Twitch Partners, especially those in the gaming category, significantly influence the gaming industry.
Analyzing their impact on game sales, trends, and the growth of e-sports can provide insights into the symbiotic relationship between Twitch Partners and the gaming industry.
Social and Cultural Impact:
Twitch Partners have become cultural icons and influencers, shaping online communities and trends.
Exploring their impact on popular culture, memes, and the broader social landscape can provide a deeper understanding of their influence beyond the creator economy.
The Twitch Partner Program has profoundly impacted the creator economy by giving content creators a place to showcase their talents, connect with their audiences, and earn a living.
The report on Twitch Partner statistics by Streamscharts has shed light on some important points.
The statistics show how different and global the Twitch Partner community is.
They also show how creatives from different backgrounds can succeed and which promising sectors they can focus on.
In short, our one-line prediction is that the future looks bright for both Twitch Partners and the creative economy at large.
Content creators will likely have more success and audience engagement as the platform develops and grows.
For commentary on how to succeed as an influencer, see our analysis of studies such as the study on the impact of ad-blocking technology on the creator economy here.